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Applied Business Analytics Practical

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Applied Business Analytics Practical



Topics for Practical
1. Introduction to Business Analytics

  • Collect data from a real-life business scenario & perform exploratory data analysis (EDA) to gain insights into the dataset.
  • Analyze customer data to identify trends and patterns that can be used for business decision-making.
  • 2. Describing the Distribution of a Variable

  • Obtain a dataset and calculate descriptive statistics (mean, median, mode,variance, etc.) for a specific variable of interest
  • Create visualizations (histograms, box plots) to depict the distribution of a variable and analyze its characteristics
  • 3. Finding Relationships Among Variables

  • Use a dataset with multiple variables and perform correlation analysis to determine the strength and direction of relationships between pairs of variables
  • Apply regression analysis to identify the relationship between an independent variable (e.g., advertising expenditure) & a dependent variable (e.g., salesrevenue)
  • 4. Business Intelligence Tools for Data Analysis

  • Utilize a business intelligence tool (e.g., Tableau, Power BI) to extract insights from a dataset and create interactive visualizations for effective data analysis
  • 5. Probability and Probability Distributions

  • Simulate a probability experiment (e.g., rolling dice) using programming and calculate the probabilities of different outcomes
  • Generate random numbers from various probability distributions (normal, uniform, exponential) and analyze their properties
  • 6. Decision Making under Uncertainty

  • Develop a decision tree model to make business decisions considering uncertainties and associated probabilities at each decision point
  • Apply the concept of expected value to evaluate different decision alternatives and select the optimal one.
  • 7. Sampling and Sampling Distributions

  • Conduct a survey and collect data from a sample population, ensuring proper sampling techniques are employed
  • Use the Central Limit Theorem to analyze the sampling distribution of a sample mean and estimate population parameters
  • 8. Confidence Interval Estimation

  • Calculate confidence intervals for population means or proportions using sample data and interpret the results in a business context
  • Apply bootstrapping techniques to estimate confidence intervals for nonparametric statistics
  • 9. Hypothesis Testing

  • Formulate null and alternative hypotheses related to a business problem, conduct a hypothesis test using appropriate statistical tests, and interpret the results
  • Perform A/B testing on a website or marketing campaign to evaluate the effectiveness of different strategies and make data-driven decisions
  • 10. Regression Analysis and Time Series Analysis

  • Develop a regression model to predict future sales based on historical data, assess model performance, and interpret the significance of predictor variables
  • Apply time series analysis techniques (e.g., ARIMA, exponential smoothing) to forecast future demand for a product or service, and evaluate the accuracy of the forecasts.
  • 11. Optimization Modeling and Simulation Modeling

  • Formulate an optimization model (e.g., linear programming, integer programming) to solve a real-world business problem and analyze the optimal solution
  • Use simulation modeling to evaluate different business scenarios, such as capacity planning, inventory management, or pricing strategies, and assess their impact on performance metrics
  • 12. Analysis of Variance and Experimental Design

  • Design and conduct an experiment to study the effects of different factors on a specific response variable, analyze the results using analysis of variance (ANOVA), and draw conclusions
  • Implement a factorial experiment and analyze the main effects and interaction effects of factors using statistical techniques
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