Marketing and Retail Analytics

Chapters & topics
i) Summarize Marketing Data Summarize Pricing Summarize Forecasting
ii) Customer Analysis Customer Value Market Segmentation
iii) Forecasting New Product Sales Retailing, Advertising, Marketing Research Tools Internet and Social Marketing
iv) Retailing Analytics Importance of Geography and Demographics
v) In-Store Marketing and Presentation Store Operations and Retail Data

Reference Book

Title	Author	PDF
Marketing Analytics	Wayne L. Winston	View
Retailing Analytics	Emmett Cox	View